网络零售额实现11.99亿元！眉山“双十一”消费数据出炉→
<div class="wx_rich_media_content" id="jsWxContainer"><section data-role="outer" label="edit by 135editor"><section data-role="paragraph"><p style='text-align:center;box-sizing: border-box;user-select: inherit;max-width: 100%;line-height: 2em;'><span style='box-sizing: border-box;user-select: inherit;max-width: 100%;font-size: 16px;letter-spacing: 2px;font-family: PingFangSC-Light;'>今年“双十一”</span></p><p style='text-align:center;box-sizing: border-box;user-select: inherit;max-width: 100%;line-height: 2em;'><span style='font-size: 16px;letter-spacing: 2px;font-family: PingFangSC-Light;'><span style='box-sizing: border-box;user-select: inherit;max-width: 100%;'>眉山网络零售额实现</span><span style='box-sizing: border-box;user-select: inherit;max-width: 100%;background-color: rgb(227, 108, 9);'><span style='color: rgb(255, 255, 255);'><strong style='box-sizing: border-box;user-select: inherit;font-size: inherit;line-height: inherit;max-width: 100%;'><span style='box-sizing: border-box;user-select: inherit;max-width: 100%;'>1</span></strong></span></span><span style='box-sizing: border-box;user-select: inherit;max-width: 100%;background-color: rgb(227, 108, 9);color: rgb(255, 255, 255);'><strong style='box-sizing: border-box;user-select: inherit;font-size: inherit;line-height: inherit;max-width: 100%;'><span style='box-sizing: border-box;user-select: inherit;max-width: 100%;'>1.99亿元</span></strong></span></span></p><p style='text-align:center;box-sizing: border-box;user-select: inherit;max-width: 100%;line-height: 2em;'><span style='box-sizing: border-box;user-select: inherit;max-width: 100%;font-size: 16px;letter-spacing: 2px;font-family: PingFangSC-Light;'>你贡献了多少？</span></p><section style='text-align: center;box-sizing: border-box;user-select: inherit;max-width: 100%;line-height: normal;'><span style='box-sizing: border-box;user-select: inherit;max-width: 100%;font-size: 16px;letter-spacing: 2px;font-family: PingFangSC-Light;'><br></span></section><p style='text-align: center;'><span class="wxart_image" wx-style='display:inline-block;width: 122px;height: 123px;'></span></p><section data-tools="135编辑器" data-id="120050"><section style='margin: 10px auto;'><section><section style='transform-style: preserve-3d;'><section style='display: flex;justify-content: flex-start;transform: translateZ(10px);-webkit-transform: translateZ(10px);-moz-transform: translateZ(10px);-ms-transform: translateZ(10px);-o-transform: translateZ(10px);'><section style='box-sizing:border-box;width: 25px;height: 25px;background-color: #974806;overflow: hidden;'><br></section></section><section style='padding-right: 4px;padding-left: 4px;margin-top: -21px;margin-bottom: -21px;transform: translateZ(12px);'><section style='background-color: #fafafa;padding: 15px 10px;box-sizing: border-box;'><section style='line-height: 1.75em; letter-spacing: 1.5px; background: transparent;'><section data-autoskip="1"><section style='line-height: 2em;text-indent: 2em;'><span style='font-size: 16px;letter-spacing: 2px;font-family: PingFangSC-Light;'>11月12日，记者从市商务局了解到，根据大数据监测显示，2022年“双十一”期间（10月31日20点-11月11日24点），</span><strong><span style='font-size: 16px;letter-spacing: 2px;font-family: PingFangSC-Light;color: rgb(255, 104, 39);'>眉山网络零售额实现11.99亿元，同比增长8.64%。</span></strong><span style='font-size: 16px;letter-spacing: 2px;font-family: PingFangSC-Light;'>行业结构中，实物型网络零售额实现10.79亿元，同比增长9.44%，占整体网络零售额的90.02%；服务型网络零售额实现1.20亿元，同比增长1.96%，占整体网络零售额的9.98%。</span></section><p style='line-height:2em;'><br></p><p style='line-height:2em;'><span style='font-size: 16px;letter-spacing: 2px;font-family: PingFangSC-Light;'><span class="wxart_image" wx-style='display:inline-block;box-sizing: border-box;max-inline-size: 100%;margin: initial;cursor: pointer;color: rgb(0, 0, 0);text-align: center;caret-color: rgb(255, 0, 0);background-color: rgb(255, 255, 255);user-select: inherit;display: initial;vertical-align: inherit;width: 100%;overflow-wrap: break-word !important;outline: none 0px !important;min-height: auto !important;'></span></span></p></section></section></section></section><section style='display: flex;justify-content: flex-end;transform: translateZ(10px);-webkit-transform: translateZ(10px);-moz-transform: translateZ(10px);-ms-transform: translateZ(10px);-o-transform: translateZ(10px);'><section style='box-sizing:border-box;width: 25px;height: 25px;background-color: #974806;overflow: hidden;'><br></section></section></section></section></section></section><section style='text-align: center;box-sizing: border-box;user-select: inherit;max-width: 100%;line-height: normal;'><br></section><p style='text-align:center;box-sizing: border-box;user-select: inherit;max-width: 100%;line-height: 2em;'><span style='box-sizing: border-box;user-select: inherit;max-width: 100%;font-size: 16px;letter-spacing: 2px;font-family: PingFangSC-Light;'>在“买买买”之外</span></p><p style='text-align:center;box-sizing: border-box;user-select: inherit;max-width: 100%;line-height: 2em;'><strong><span style='box-sizing: border-box;user-select: inherit;max-width: 100%;font-size: 16px;letter-spacing: 2px;font-family: PingFangSC-Light;color: rgb(255, 104, 39);'>今年的“双十一”还有许多特点</span></strong></p><p style='text-align:center;box-sizing: border-box;user-select: inherit;max-width: 100%;line-height: 2em;'><span style='box-sizing: border-box;user-select: inherit;max-width: 100%;font-size: 16px;letter-spacing: 2px;font-family: PingFangSC-Light;'>值得关注↓</span></p><p style='box-sizing: border-box;user-select: inherit;max-width: 100%;'><br></p><section style='max-width: 100%; box-sizing: border-box; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Arial, sans-serif;'><section style='margin-top: 10px; margin-bottom: 10px; max-width: 100%; box-sizing: border-box;'><section style='box-sizing: border-box; width: 100%; max-width: 100%; background-color: rgb(217, 71, 17);'><section style='padding: 5px 10px; max-width: 100%; box-sizing: border-box;'><section style='max-width: 100%; box-sizing: border-box; transform: rotate(0deg);'><section style='text-align: center; color: rgb(255, 255, 255); max-width: 100%; box-sizing: border-box;'><section style='text-align: justify; vertical-align: inherit; max-width: 100%; box-sizing: border-box; line-height: 2em;'><span style='font-weight: bold;letter-spacing: 2px;caret-color: red;font-size: 16px;'>特点一：<br></span></section><section style='text-align: justify;line-height: 2em;box-sizing: border-box;'><span style='letter-spacing: 2px;font-size: 16px;'><strong><p>从“囤货经济”到“按需购买”，居家生活快消品、母婴用品、食品等刚性需求有序释放。</p></strong></span></section></section></section></section></section></section></section><p style='box-sizing: border-box;user-select: inherit;max-width: 100%;'><br></p><section style='text-align: justify;box-sizing: border-box;user-select: inherit;max-width: 100%;line-height: 2em;text-indent: 2em;'><span style='box-sizing: border-box;user-select: inherit;max-width: 100%;font-size: 16px;letter-spacing: 2px;font-family: PingFangSC-Light;'>随着平台促销常态化，“理性消费，快乐购物”成为消费者共识，从“囤货经济”到“按需购买”，消费者下单更为理性。从消费类型来看，家居用品、食品保健、母婴用品等行业细分日用品类线上销售火爆，消费者刚性需求旺盛，成为消费者“双十一”购物备货首选。</span></section><p style='text-align:center;box-sizing: border-box;user-select: inherit;max-width: 100%;line-height: 2em;'><span style='box-sizing: border-box;user-select: inherit;max-width: 100%;font-size: 16px;letter-spacing: 2px;font-family: PingFangSC-Light;'><span class="wxart_image" wx-style='display:inline-block;box-sizing: border-box;margin: initial;user-select: inherit;display: initial;vertical-align: inherit;width: 100%;min-height: auto !important;height: auto;'></span></span></p><section style='text-align: justify;box-sizing: border-box;user-select: inherit;max-width: 100%;line-height: 2em;text-indent: 2em;'><span style='box-sizing: border-box;user-select: inherit;max-width: 100%;font-size: 16px;letter-spacing: 2px;font-family: PingFangSC-Light;'>数据显示，“双十一”期间，眉山实物型网络零售额实现10.79亿元，同比增长9.44%。行业中，食品保健、家居用品、母婴用品网络零售额排名前三，分别实现5.27亿元、2.88亿元、0.50亿元，行业占比分别为48.88%、26.73%、4.61%。</span></section><p style='text-align:justify;box-sizing: border-box;user-select: inherit;max-width: 100%;line-height: 2em;'><br></p><section style='max-width: 100%; box-sizing: border-box; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Arial, sans-serif;'><section style='margin-top: 10px; margin-bottom: 10px; max-width: 100%; box-sizing: border-box;'><section style='box-sizing: border-box; width: 100%; max-width: 100%; background-color: rgb(217, 71, 17);'><section style='padding: 5px 10px; max-width: 100%; box-sizing: border-box;'><section style='max-width: 100%; box-sizing: border-box; transform: rotate(0deg);'><section style='text-align: center; color: rgb(255, 255, 255); max-width: 100%; box-sizing: border-box;'><section style='text-align: justify; vertical-align: inherit; max-width: 100%; box-sizing: border-box; line-height: 2em;'><span style='font-weight: bold;letter-spacing: 2px;caret-color: red;font-size: 16px;'>特点二：<br></span></section><section style='text-align: justify;line-height: 2em;box-sizing: border-box;'><span style='letter-spacing: 2px;font-size: 16px;'><strong><p>“双十一”赋能农村电商提质增效，实现优质农产品和农村消费升级的正循环价值。</p></strong></span></section></section></section></section></section></section></section><p style='box-sizing: border-box;user-select: inherit;max-width: 100%;'><br></p><section style='text-align: justify;box-sizing: border-box;user-select: inherit;max-width: 100%;line-height: 2em;text-indent: 2em;'><span style='box-sizing: border-box;user-select: inherit;max-width: 100%;font-size: 16px;letter-spacing: 2px;font-family: PingFangSC-Light;'>时和年丰，蔬果飘香，在2022年全国各地农产品丰收的背景下，电子商务充分发挥联动线上线下、生产消费、城乡循环的独特优势,继“中国农民丰收节”之后，各大平台接力“双十一”农产品销售，持续拉动金秋消费。</span></section><section style='box-sizing: border-box;user-select: inherit;max-width: 100%;text-indent: 2em;'><br></section><section style='text-align: justify;box-sizing: border-box;user-select: inherit;max-width: 100%;line-height: 2em;text-indent: 2em;'><span style='box-sizing: border-box;user-select: inherit;max-width: 100%;font-size: 16px;letter-spacing: 2px;font-family: PingFangSC-Light;'>农村电商持续发力，网络零售规模稳定扩张，助力乡村振兴。</span></section><p style='text-align:center;box-sizing: border-box;user-select: inherit;max-width: 100%;line-height: 2em;'><span style='box-sizing: border-box;user-select: inherit;max-width: 100%;font-size: 16px;letter-spacing: 2px;font-family: PingFangSC-Light;'><span class="wxart_image" wx-style='display:inline-block;box-sizing: border-box;margin: initial;user-select: inherit;display: initial;vertical-align: inherit;width: 100%;min-height: auto !important;height: auto;'></span></span></p><section style='text-align: justify;box-sizing: border-box;user-select: inherit;max-width: 100%;line-height: 2em;text-indent: 2em;'><span style='box-sizing: border-box;user-select: inherit;max-width: 100%;font-size: 16px;letter-spacing: 2px;font-family: PingFangSC-Light;'>“双十一”期间，眉山农村实现网络零售额7.49亿元，同比增长10.66%，增速高出眉山整体2.02个百分点。其中，农村实物型网络零售额实现6.59亿元，占农村网络零售额的87.91%，食品保健行业为农村实物商品上行主动力；农村服务型网络零售额实现0.91亿元，占农村网络零售额的12.09%。</span></section><section style='box-sizing: border-box;user-select: inherit;max-width: 100%;text-indent: 2em;'><br></section><section style='box-sizing: border-box;user-select: inherit;max-width: 100%;text-indent: 0em;'><span class="wxart_image" wx-style='display:inline-block;white-space: normal;color: rgb(0, 0, 0);font-family: sans-serif;font-size: 16px;width: 100%;height: auto;'></span></section><p style='box-sizing: border-box;user-select: inherit;max-width: 100%;text-indent: 2em;line-height: 2em;'><br></p><section style='text-align: justify;box-sizing: border-box;user-select: inherit;max-width: 100%;line-height: 2em;text-indent: 2em;'><span style='box-sizing: border-box;user-select: inherit;max-width: 100%;font-size: 16px;letter-spacing: 2px;font-family: PingFangSC-Light;'>农产品网络渗透率持续提升，橙子、橘子、竹笋等成备货新宠。</span></section><section style='box-sizing: border-box;user-select: inherit;max-width: 100%;text-indent: 2em;'><br></section><section style='text-align: justify;box-sizing: border-box;user-select: inherit;max-width: 100%;line-height: 2em;text-indent: 2em;'><span style='box-sizing: border-box;user-select: inherit;max-width: 100%;font-size: 16px;letter-spacing: 2px;font-family: PingFangSC-Light;'>“双十一”期间，主流电商平台发出“农货多一件”倡议，联动各大直播间带货农产品，让更多优质农货直达消费者，主要电商平台上架覆盖全国农特产地及产业带高品质农特好物，推动农产品出村进城加速”出圈”，优质农产品网络渗透率持续提升。</span></section><p style='text-align:center;box-sizing: border-box;user-select: inherit;max-width: 100%;line-height: 2em;'><span style='box-sizing: border-box;user-select: inherit;max-width: 100%;font-size: 16px;letter-spacing: 2px;font-family: PingFangSC-Light;'><span class="wxart_image" wx-style='display:inline-block;box-sizing: border-box;margin: initial;user-select: inherit;display: initial;vertical-align: inherit;width: 100%;min-height: auto !important;height: auto;'></span></span></p><section style='text-align: justify;box-sizing: border-box;user-select: inherit;max-width: 100%;line-height: 2em;text-indent: 2em;'><span style='box-sizing: border-box;user-select: inherit;max-width: 100%;font-size: 16px;letter-spacing: 2px;font-family: PingFangSC-Light;'>“双十一”期间，眉山农产品网络零售额实现2.98亿元，同比增长10.83%。行业中，水果、蔬菜、粮油网络零售额排名靠前，分别实现0.92亿元、0.90亿元、0.28亿元，各品类中，橙子、橘子、竹笋等农产品备受消费者追捧。</span></section><p style='text-align:justify;box-sizing: border-box;user-select: inherit;max-width: 100%;line-height: 2em;'><br></p><p style='text-align:justify;box-sizing: border-box;user-select: inherit;max-width: 100%;line-height: 2em;'><span class="wxart_image" wx-style='display:inline-block;white-space: normal;color: rgb(0, 0, 0);font-family: sans-serif;font-size: 16px;width: 100%;height: auto;'></span></p><p style='text-align:justify;box-sizing: border-box;user-select: inherit;max-width: 100%;line-height: 2em;'><br></p><section style='max-width: 100%; box-sizing: border-box; font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Arial, sans-serif;'><section style='margin-top: 10px; margin-bottom: 10px; max-width: 100%; box-sizing: border-box;'><section style='box-sizing: border-box; width: 100%; max-width: 100%; background-color: rgb(217, 71, 17);'><section style='padding: 5px 10px; max-width: 100%; box-sizing: border-box;'><section style='max-width: 100%; box-sizing: border-box; transform: rotate(0deg);'><section style='text-align: center; color: rgb(255, 255, 255); max-width: 100%; box-sizing: border-box;'><section style='text-align: justify; vertical-align: inherit; max-width: 100%; box-sizing: border-box; line-height: 2em;'><span style='font-weight: bold;letter-spacing: 2px;caret-color: red;font-size: 16px;'>特点三：<br></span></section><section style='text-align: justify;line-height: 2em;box-sizing: border-box;'><span style='letter-spacing: 2px;font-size: 16px;'><strong><p>直播带货成电商购物节生力军，各平台走向竞合、直播新力量加持焕发行业生机，眉山直播交易额达2.14亿元。</p></strong></span></section></section></section></section></section></section></section><p style='box-sizing: border-box;user-select: inherit;max-width: 100%;'><br></p><section style='text-align: justify;box-sizing: border-box;user-select: inherit;max-width: 100%;line-height: 2em;text-indent: 2em;'><span style='box-sizing: border-box;user-select: inherit;max-width: 100%;font-size: 16px;letter-spacing: 2px;font-family: PingFangSC-Light;'>直播作为重要的新零售场景入口，以内容触达为核心，活动优惠为抓手，迎合消费者理性购物需求，成为今年“双十一”提升客户体验的主阵地、拉动消费增长的主引擎。今年各大电商平台走向竞合，共同激发消费潜力，头部达人主播蓄力回归，明星主播坐镇加持，腰部主播、新主播齐聚一堂，同时品牌直播、门店直播、“三农<span style='color: rgb(0, 0, 0);'>”</span>直播等线上新力量轮番上场，共同发力解锁直播带货省钱新攻略，带动观看人次实现新增长、交易规模实现新突破。</span></section><section style='box-sizing: border-box;user-select: inherit;max-width: 100%;text-indent: 2em;'><br></section><section style='text-align: justify;box-sizing: border-box;user-select: inherit;max-width: 100%;line-height: 2em;text-indent: 2em;'><span style='box-sizing: border-box;user-select: inherit;max-width: 100%;font-size: 16px;letter-spacing: 2px;font-family: PingFangSC-Light;'>“双十一”期间，眉山直播交易额实现2.14亿元，直播观看人次累计0.05亿。从热门主播排行榜来看，花忆森海、璐小璐、千禾官方旗舰店直播热度指数靠前，排名居前三位。直播热销行业中，婴童日用、生鲜食材、粮油调味等直播热度排名靠前。</span></section><p style='box-sizing: border-box;user-select: inherit;max-width: 100%;'><br></p><p><span style='font-size: 12px;letter-spacing: 2px;'>来源：眉山日报</span></p><p><br></p></section></section></div><p></p> 到双十一了，老百姓都不会说没钱了 有些人发财了，我们依然挣扎在温饱线上
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