知名国货品牌捐款5000万，被网友心疼到上热搜！马上去买它！
<div class="wx_rich_media_content" id="jsWxContainer"><section style='max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; box-sizing: border-box !important;'><br></section><section style='max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; box-sizing: border-box !important;'><span style='max-width: 100%; font-size: 17px; box-sizing: border-box !important;'>7月22日晚</span></section><section style='max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; box-sizing: border-box !important;'><span style='max-width: 100%; font-size: 17px; box-sizing: border-box !important;'>话题“鸿星尔克的微博评论好心酸”</span></section><section style='max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; box-sizing: border-box !important;'><span style='font-size: 17px;'><span style='max-width: 100%; box-sizing: border-box !important;'>突然登上</span><span style='max-width: 100%; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif; color: rgb(171, 25, 66); box-sizing: border-box !important;'><strong style='max-width: 100%; box-sizing: border-box !important;'>微博热搜第一</strong></span></span></section><section style='text-align: center;'>截至今天（24日）1时</section><section style='text-align: center;'><span style='color: rgb(171, 25, 66);'>阅读量8亿</span></section><section style='text-align: center; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; min-height: 1em; line-height: 2em; box-sizing: border-box !important;'></section><section style='max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; min-height: 1em; line-height: 2em; box-sizing: border-box !important;'><span class="wxart_image" wx-style='display:inline-block;box-sizing: border-box;vertical-align: bottom;overflow-wrap: break-word !important;visibility: visible !important;width: 677px !important;'></span></section><section style='max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; min-height: 1em; text-align: center; line-height: 2em; box-sizing: border-box !important;'><span style='max-width: 100%; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif; font-size: 16px; box-sizing: border-box !important;'><br></span></section><section style='max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; min-height: 1em; text-align: center; line-height: 2em; box-sizing: border-box !important;'><span style='max-width: 100%; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif; font-size: 16px; box-sizing: border-box !important;'>事件缘起7月21日</span></section><section style='max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; min-height: 1em; text-align: center; line-height: 2em; box-sizing: border-box !important;'><span style='max-width: 100%; color: rgb(171, 25, 66); font-size: 16px; box-sizing: border-box !important;'><strong style='max-width: 100%; box-sizing: border-box !important;'><span style='max-width: 100%; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif; box-sizing: border-box !important;'>鸿星尔克宣布</span></strong></span></section><section style='max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; min-height: 1em; text-align: center; line-height: 2em; box-sizing: border-box !important;'><span style='max-width: 100%; color: rgb(171, 25, 66); font-size: 16px; box-sizing: border-box !important;'><strong style='max-width: 100%; box-sizing: border-box !important;'><span style='max-width: 100%; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif; box-sizing: border-box !important;'>向河南捐赠5000万元物资</span></strong></span></section><section style='max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; min-height: 1em; text-align: center; line-height: 2em; box-sizing: border-box !important;'><span style='max-width: 100%; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif; font-size: 16px; box-sizing: border-box !important;'>这一消息隔天被网友发现后</span></section><section style='max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; min-height: 1em; text-align: center; line-height: 2em; box-sizing: border-box !important;'><span style='max-width: 100%; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif; font-size: 16px; box-sizing: border-box !important;'>迅速发酵</span></section><section style='max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; min-height: 1em; text-align: center; line-height: 2em; box-sizing: border-box !important;'><span style='max-width: 100%; font-family: "Helvetica Neue", Helvetica, "Hiragino Sans GB", "Apple Color Emoji", "Emoji Symbols Font", "Segoe UI Symbol", Arial, sans-serif; font-size: 16px; box-sizing: border-box !important;'><span class="wxart_image" wx-style='display:inline-block;box-sizing: border-box !important;overflow-wrap: break-word !important;visibility: visible !important;width: 577px !important;'></span></span></section><section style='max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; min-height: 1em; text-align: center; line-height: 2em; box-sizing: border-box !important;'></section><section style='max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; box-sizing: border-box !important;'><br style='max-width: 100%; box-sizing: border-box !important;'></section><section style='text-align: center;'>在其微博评论下方</section><section style='text-align: center;'>众多网友将一条</section><section style='text-align: center;'><strong><span style='color: rgb(171, 25, 66);'>“感觉你都要倒闭了还捐了这么多”</span></strong></section><section style='text-align: center;'>的评论顶上了热评第一</section><section style='text-align: center;'><br></section><section style='max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; min-height: 1em; line-height: 2em; box-sizing: border-box !important;'><br style='max-width: 100%; box-sizing: border-box !important;'></section><section style='max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; min-height: 1em; text-align: center; line-height: 2em; box-sizing: border-box !important;'></section><section style='margin-right: 8px; margin-left: 8px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; box-sizing: border-box !important;'><br style='max-width: 100%; box-sizing: border-box !important;'></section><section style='margin-right: 8px; margin-left: 8px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; box-sizing: border-box !important;'><br style='max-width: 100%; box-sizing: border-box !important;'></section><section>随后，<strong><span style='color: rgb(171, 25, 66);'>“鸿星尔克的微博评论好心酸</span></strong>”相关话题持续登上热搜，这家老牌运动服饰鞋袜品牌也重新出现在大众的视野。</section><section style='margin-right: 8px; margin-left: 8px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; box-sizing: border-box !important;'><br style='max-width: 100%; box-sizing: border-box !important;'></section><p style='max-width: 100%; min-height: 1em; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; box-sizing: border-box !important;'></p><section style='max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; box-sizing: border-box !important;'><br style='max-width: 100%; box-sizing: border-box !important;'></section><section style='max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; box-sizing: border-box !important;'><br style='max-width: 100%; box-sizing: border-box !important;'></section><section>在该话题下，鸿星尔克被认为“快倒闭了还默默向河南灾区捐款5000万”，围观网友对该公司表达“心疼”和致敬之情。</section><section style='max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; box-sizing: border-box !important;'><br></section><section style='margin-right: 8px; margin-left: 8px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; box-sizing: border-box !important;'><br></section><section style='text-align: center; margin-right: 8px; margin-left: 8px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; box-sizing: border-box !important;'></section><section style='text-align: center; margin-right: 8px; margin-left: 8px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; box-sizing: border-box !important;'></section><section style='text-align: center; margin-right: 8px; margin-left: 8px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; box-sizing: border-box !important;'></section><section style='text-align: center; margin-right: 8px; margin-left: 8px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; box-sizing: border-box !important;'></section><section style='text-align: center; margin-right: 8px; margin-left: 8px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; box-sizing: border-box !important;'></section><section style='text-align: center; margin-right: 8px; margin-left: 8px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; box-sizing: border-box !important;'></section><p style='max-width: 100%; min-height: 1em; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; box-sizing: border-box !important;'><span class="wxart_image" wx-style='display:inline-block;box-sizing: border-box !important;overflow-wrap: break-word !important;visibility: visible !important;width: 677px !important;'></span></p><p style='max-width: 100%; min-height: 1em; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; box-sizing: border-box !important;'><span class="wxart_image" wx-style='display:inline-block;box-sizing: border-box !important;overflow-wrap: break-word !important;visibility: visible !important;width: 677px !important;'></span></p><p style='max-width: 100%; min-height: 1em; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; box-sizing: border-box !important;'><span class="wxart_image" wx-style='display:inline-block;box-sizing: border-box !important;overflow-wrap: break-word !important;visibility: visible !important;width: 677px !important;'></span></p><section style='margin-right: 8px; margin-left: 8px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; box-sizing: border-box !important;'><br style='max-width: 100%; box-sizing: border-box !important;'></section><section>相关话题上热搜后，鸿星尔克相关产品受到网友的大量购买，带货直播间关注度大幅飙升。有意思的是，在销售额猛增时，<strong>鸿星尔克总裁吴荣照于23日凌晨1点出现在直播间，向消费者致谢同时，呼吁网友“理性消费”</strong>。</section><section style='margin-right: 8px; margin-left: 8px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; box-sizing: border-box !important;'><br style='max-width: 100%; box-sizing: border-box !important;'></section><p style='max-width: 100%; min-height: 1em; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; box-sizing: border-box !important;'><span class="wxart_image" wx-style='display:inline-block;box-sizing: border-box !important;overflow-wrap: break-word !important;visibility: visible !important;width: 478px !important;'></span></p><p style='max-width: 100%; min-height: 1em; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; box-sizing: border-box !important;'></p><p style='max-width: 100%; min-height: 1em; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; box-sizing: border-box !important;'></p><p style='max-width: 100%; min-height: 1em; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; box-sizing: border-box !important;'><br style='max-width: 100%; box-sizing: border-box !important;'></p><section>昨晚（23日)，“鸿星尔克立志成为百年品牌”“鸿星尔克的会员被充到了2140年”冲上热搜。</section><section style='max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; box-sizing: border-box !important;'><br></section><section style='text-align: center; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; box-sizing: border-box !important;'></section><section style='text-align: center; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; box-sizing: border-box !important;'></section><p style='max-width: 100%; min-height: 1em; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; box-sizing: border-box !important;'><span class="wxart_image" wx-style='display:inline-block;box-sizing: border-box !important;overflow-wrap: break-word !important;visibility: visible !important;width: 677px !important;'></span></p><p style='max-width: 100%; min-height: 1em; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; box-sizing: border-box !important;'><span class="wxart_image" wx-style='display:inline-block;box-sizing: border-box !important;overflow-wrap: break-word !important;visibility: visible !important;width: 677px !important;'></span></p><p style='max-width: 100%; min-height: 1em; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; box-sizing: border-box !important;'><br style='max-width: 100%; box-sizing: border-box !important;'></p><section>实际上，因捐款善举而再受到关注的鸿星尔克，此前是与安踏、李宁、361度、匹克以及特步等齐名的国产运动服饰鞋袜品牌。</section><section><br style='max-width: 100%; box-sizing: border-box !important;'></section><section>南都记者注意到，2000年鸿星尔克创立后，以一句“TO BE No.1”广告语火遍全国；2005年，该公司成功在新加坡交易所挂牌，成为首个在境外上市的国产运动服饰品牌，根据鸿星尔克2008年财报显示，该公司当年营收去到28亿元左右。</section><section><br style='max-width: 100%; box-sizing: border-box !important;'></section><section>不过2009年，鸿星尔克却遭遇挫折，当年该公司营收只有19.99亿元，同比下降30.8%，据相关媒体报道，由于2008年鸿星尔克出货预计过高，直接导致其在整个2009年都处在一个“去库存化”的过程中。</section><section style='max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; box-sizing: border-box !important;'><br></section><p style='max-width: 100%; min-height: 1em; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; box-sizing: border-box !important;'><br></p><section>在去库存后，鸿星尔克开始了新一轮扩张计划，时任鸿星尔克副总裁的吴荣照曾表示，要在两年时间内大量增加门店，将销售额从20亿元提升到50亿元。随后，鸿星尔克门店数量快速攀升，店铺顶峰一度去到7000家左右。</section><section><br style='max-width: 100%; box-sizing: border-box !important;'></section><section>不过，鸿星尔克却在资本市场上“折戟”。2011年2月28日，鸿星尔克因2010年财务数据中，存在虚增货币现金和银行存款共计11.5亿元等问题被停牌，至今仍未开放交易，该公司从2010年至今的业绩仍是个“谜”。随后2015年，一场大火又烧毁了鸿星尔克近一半的生产设备，导致鸿星尔克生产停滞，现金流一度断裂。</section><section><br style='max-width: 100%; box-sizing: border-box !important;'></section><section>当外资运动服饰品牌在中国市场的“遍地开花”，以及安踏、李宁等国产品牌快速崛起，鸿星尔克一度淡出了消费者的视野，并且落后于国内同类型品牌。</section><section><br style='max-width: 100%; box-sizing: border-box !important;'></section><section>南都记者透过公开数据了解到，2020年，安踏营收为355.1亿元，李宁营收为144.57亿元，特步国际为81.72亿元，361°是51.27亿元。有媒体称，2020年鸿星尔克营收为28.43亿元（净利润尚未披露），相当于2008年的水平，但与目前已上市的同类国产运动服饰品牌存在较大差距。</section><section><br style='max-width: 100%; box-sizing: border-box !important;'></section><section>不过，从去年开始，鸿星尔克开展了品牌转型，营销强调“做强县级，做优地级”的渠道下沉方式，并拿出5亿元补贴支持经销商，瞄准低线城市的定位和渠道下沉，并且以相对较低的价格打开三四线城市的消费市场。</section><section><br></section><br><div style='text-align: right;'><span style='font-size: x-small;'>来源「川观新闻」</span></div></div><p></p> 很久以前买过 确实感动啊 以后就买你了鸿星尔克 昨晚上街准备买几身给娃儿，结果发现没有多支持国货吧，每次有难，冲在最前面，恨不得连底裤都捐出来的，永远是中国企业。
已经断货了
鸿星尔克眉山哪里有实体店？我必须去逛逛
近期就给娃儿整一套 To be NO.1
以后也给娃儿买鸿星尔克
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